Jordana believe everyone should be able to create her own unique look with high-quality makeup that’s affordable. For more than 25 years, they have held true to that philosophy, earning customers all over the world! All of their products feature advanced formulas and come in a range of amazing colors. Jordana also offer vegan products and products made in the USA. Jordana is family-owned and based in Los Angeles, California. And, even after 25 years, they are still the leading brand of value-priced cosmetics.